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Recent articles from our resources center

Actionable contents around AI, B2B, Prospecting, Lead Management, Lead Scoring, Account Based Marketing and more

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What is Intent Data and how does it work?

Your prospects are looking for a solution to their problem(s). While they are on the hunt to find the best option, it is your job to ensure they see you and your products.

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Product-Customer Fit: curate your Ideal Customer Profile for who really need your product

‍Imagine you are launching a product that helps other companies with the problem of frequent team meetings. Wouldn’t it be better to chase companies that have offices in more than one location and use Zoom for meetings, instead of chasing all SaaS companies in the hope of finding the best one?

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Marketo Scoring vs RevenueOS Scoring

Disclaimer: This post offers a comparison of only Marketo’s lead scoring model, not the whole product, with RevenueOS. Marekto’s lead scoring is done according to a pre-defined list of fields, however, RevenueOS scores leads after carrying out an extensive research that collects all the relevant data

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